10 Best DIY SEO Software in 2023

If you’re like most small business owners, you know that SEO is important but don’t have the time or budget to invest in a professional. Luckily, there are some great DIY SEO tool options available that can help you get started on improving your search engine ranking. In this post, we’ll share 7 of the best SEO tools for 2023.

What Is the Best DIY SEO Tool?

We’ve put together this list of 7 of the best DIY SEO tools available in 2023 that will help you get started on improving your search engine ranking without breaking the bank. Read on to learn more about each tool and what they have to offer!


SEMrush offers an all-in-one SEO software solution for every small business owner, digital marketer, SEO professional, and content creator. This SEO toolkit has everything you need to successfully rank higher in search engine results and optimize your online visibility. Using SEMrush’s SEO tools including keyword research, site audit, backlink analysis, position tracking, advertising research, and content analysis you’ll gain insights into competitors’ strategies, identify new keyword opportunities to stay ahead of the competition, and improve your SEO performance.

With the increasing demand for SEO software like SEMrush, it’s considered one of the best SEO software on the market with over 7 million marketers worldwide using their subscriptions. It offers a free and paid option so that everyone from small startups to large enterprises can benefit from their features.

Key Features:

  • Keyword research: SEMrush allows you to find profitable keywords for your website and track your rankings for them.
  • Site audit: SEMrush’s site audit tool helps you identify technical issues that may be impacting your website’s performance.
  • Backlink analysis: SEMrush allows you to analyze your backlink profile and find new link-building opportunities.
  • Competitive research: SEMrush allows you to research your competitors’ SEO and PPC strategies, as well as their social media and content marketing efforts.
  • Content marketing: SEMrush allows you to find content ideas, analyze your competitors’ content, and track your content performance.
  • Local SEO: SEMrush allows you to track your local rankings and improve your local search visibility.
  • Reporting: SEMrush’s reporting features allow you to create customized reports and share them with your team or clients.


Semrush offers a 7-day free trial.


Ahrefs is a powerful, all-in-one SEO toolset used by digital marketers and website owners to elevate their google search results visibility and maximize organic traffic from Google. With SEO tools such as keyword search, competitors analysis, content research, rank tracking, and more at your disposal, Ahrefs helps users find new keywords, monitor their website’s search engine rankings for organic results, analyze the strategies of successful competitors in their respective industry and identify opportunities for improvement.

Moreover, the backlink analysis feature provides comprehensive information about a website’s backlink profile including the number of backlinks, referring domains, and anchor text distribution – giving you an edge over your competition when it comes to more effective SEO implementation.

Key Features:

  • Site Explorer: A comprehensive analysis tool that provides data on backlinks, organic search traffic, and ranking keywords.
  • Keyword Explorer: A keyword research tool that provides information on search volume, keyword difficulty, and related keywords.
  • Content Explorer: A content research tool that allows you to search for popular content in your niche and analyze its performance.
  • Site Audit: A site health check tool that identifies technical SEO issues that may be impacting your search rankings.
  • Rank Tracker: A tool that monitors your search engine rankings for targeted keywords over time.
  • Domain Comparison: A tool that allows you to compare the performance of multiple websites across various metrics.
  • Alerts: A tool that alerts you to changes in your backlink profile, keyword rankings, and more.
  • Link Intersect: A tool that identifies websites that link to your competitors but not to your own website.
  • Content Gap: A tool that identifies topics that your competitors are ranking for, but you are not.
  • Ahrefs API: A way to access Ahrefs data programmatically to build custom integrations and applications.


Unfortunately, Ahrefs does not offer a free trial anymore.

Surfer SEO

Surfer SEO is one of the go-to small business SEO tools for digital marketers, SEO professionals, and content creators. With a range of features such as keyword research, data-driven analysis, real-time comparison with top-performing pages for target keywords, and a Content Editor to provide insights on structuring content to optimize it for specific search queries, Surfer SEO is considered one of the best SEO tools around.

It also provides users with reliable recommendations on how to improve on-page SEO factors such as content length, keyword density, headings, meta tags, and more which helps them achieve higher search engine rankings.

Key Features:

  • Content editor: This tool allows you to optimize your content by analyzing your competitors’ top-performing pages and providing you with a detailed report on how to improve your own content.
  • SERP analyzer: This tool provides you with insights on the top-performing pages for a specific keyword, including their content length, keyword density, and backlinks.
  • Keyword research: Surfer SEO offers a range of keyword research tools, including a keyword explorer, a keyword analyzer, and a keyword difficulty tool.
  • Content audit: This feature analyzes your website’s content and provides you with actionable insights on how to improve your content strategy.


Surfer SEO does not have a free trial but they offer a 7-day money-back guarantee. They also offer free tools like their AI outline generator and their keyword surfer chrome extension.


Mangools is an award-winning SEO software suite designed to help website owners and digital marketers take their search engine positioning to the next level by improving their visibility and increasing organic traffic. It’s a popular choice for businesses of all sizes looking to get the best SEO software solutions.

With five powerful tools, this SEO package can tackle every aspect of SEO, from keyword research to search engine result page analysis, link mining, and website profiling. Thanks to its 1.5 million user base worldwide, Mangools has earned a reputation as one of the best SEO software suites on the market.

Key Features:

  • Keyword research: Mangools provides a keyword research tool called KWFinder that helps businesses find profitable keywords for their website.
  • SERP analysis: The SERPChecker tool allows users to analyze the top 10 search results for any keyword and get an overview of their strengths and weaknesses.
  • Backlink analysis: The LinkMiner tool allows you to analyze your own backlinks as well as your competitors’ backlinks, giving you insights into the quality of those links.
  • Site analysis: The SiteProfiler tool helps users analyze their website and identify areas for improvement, such as on-page optimization, technical issues, and content gaps.
  • Rank tracking: The Rank Tracker tool allows you to track your website’s ranking for specific keywords over time, as well as monitor your competitor’s rankings.


Mangools offers a 10-day free trial plus a 48-hour money-back guarantee.


Frase.io is a powerful content optimization platform that helps businesses improve their online visibility and drive more traffic to their websites. Its AI-powered keyword research tool and small business SEO tools make it an ideal choice for businesses of all sizes looking to optimize their content and rank higher on search engine listings.

In addition to keyword research, Frase.io also has a range of other features such as topic analysis, question research, and content optimization which make it one of the best SEO tools in the industry today. With its user-friendly interface and advanced AI-powered tools, Frase.io is quickly becoming a popular choice for businesses wanting to increase their online presence and reach more potential customers.

Key Features:

  1. Content briefs: Frase.io helps users create content briefs based on specific search queries and topics, providing users with a clear understanding of the content that they need to create.
  2. AI-powered content optimization: Frase.io uses AI to analyze existing content and identify opportunities for optimization, including keyword usage, content structure, and relevance.
  3. Content creation: Frase.io also provides tools for creating new content, including a built-in text editor and integrations with popular content creation platforms like Google Docs.
  4. Content optimization: Frase.io analyzes existing content and provides recommendations for optimizing it, including suggestions for improving readability, adding relevant keywords, and improving the structure of the content.
  5. SEO analysis: Frase.io provides a comprehensive SEO analysis of each piece of content, including insights into on-page optimization, backlinks, and search visibility.
  6. Content distribution: Frase.io provides users with tools for distributing their content, including integrations with popular social media platforms and email marketing tools.
  7. Analytics: Frase.io provides detailed analytics on each piece of content, including engagement metrics, traffic sources, and search engine rankings.


Frase.io offers a 5-day “free trial” for $1.

Moz Pro

Moz Pro is one of the best SEO tools available, allowing businesses of all sizes to optimize their online presence and drive more traffic to their website. With a range of keyword research capabilities, site audits, link building, and rank-tracking tools at its disposal, Moz Pro offers an effective and user-friendly platform for businesses to identify areas for improvement in their search engine rankings.

Its keyword research tool is one of its most impressive features, making it easy to find relevant keywords and phrases with high search volume but low competition. By using Moz Pro’s suite of powerful SEO tools, businesses can ensure that their website meets the highest standards so that they can grow their business on search engines.

Key Features:

  1. Keyword research: Moz Pro provides a comprehensive keyword research tool that helps businesses identify high-traffic, relevant keywords for their website.
  2. Site audit: Moz Pro allows users to conduct a site audit to identify technical SEO issues and areas for improvement, such as broken links, duplicate content, and crawl errors.
  3. Rank tracking: Moz Pro allows users to track their website’s ranking for specific keywords over time, as well as monitor their competitors’ rankings.
  4. Link analysis: Moz Pro provides a link analysis tool that helps businesses understand the quality of their backlinks, as well as identify opportunities for link building.
  5. On-page optimization: Moz Pro provides on-page optimization recommendations, including content optimization, meta-tag optimization, and keyword usage.
  6. Custom reports: Moz Pro allows users to create custom reports that can be scheduled and delivered to their inbox, providing valuable insights into their website’s performance.
  7. Local SEO tool: Moz Pro provides tools for local SEO, including local keyword research, local business listings, and local search rankings.
  8. Competitor analysis: Moz Pro provides a comprehensive competitor analysis tool that helps businesses understand their competitors’ online strategies, including their rankings, backlinks, and social media presence.


Moz Pro is one of the only tools in this list that offer a 30-day free trial.


Majestic is a search engine optimization tool that provides businesses with an extensive suite of features to assist with improving online visibility and driving more traffic to their websites. With over a decade of experience in the industry, Majestic is considered a trusted source of the best SEO software and is used by businesses from various industries and sizes.

Its core offering includes key SEO tools for backlink analysis, website exploration, and metrics such as trust flow, citation flow, and backlink history. These features help businesses identify high-quality backlinks and enhance their website authority with search engines like Google.

Key Features:

  • Site Explorer: Majestic’s Site Explorer allows users to see detailed information about any website, including backlink data, referring domains, anchor text, and more.
  • Link Context: With Majestic’s Link Context feature, users can see the exact location of links within a page, as well as the content that surrounds them.
  • Backlink History: Majestic provides a backlink history for any website, showing users how the website’s backlink profile has changed over time.
  • Keyword Checker: The Keyword Checker tool allows users to enter a keyword and see a list of related keywords, along with their search volume and competition level.
  • Link Profile Fight: Majestic’s Link Profile Fight feature allows users to compare the backlink profiles of two websites and see how they stack up against each other.
  • Campaigns: Majestic’s Campaigns feature allows users to track the progress of their SEO efforts over time, including tracking keyword rankings and monitoring backlink growth.
  • Search Explorer: With the Search Explorer feature, users can perform keyword research and see detailed information about search results, including organic and paid search results.
  • Custom Reports: Majestic allows users to create custom reports, including backlink reports, anchor text reports, and more, which can be exported in various formats.
  • API Access: Majestic offers API access for developers, allowing them to build custom applications that use Majestic’s data.


Majestic offers a 7-day money-back guarantee but no real free trial.


SpyFu is an incredibly powerful small business SEO software that can help businesses track keyword rankings, identify relevant keyword ideas, and optimize their online presence. Small business owners are particularly fond of SpyFu for its user-friendly interface and a range of features which include competitor analysis and PPC campaign management.

Its keyword research tool allows businesses to uncover keywords with high search volume and low competition which makes it easier for them to optimize their website content and PPC campaigns for specific target keywords. Whether you’re just starting or a seasoned professional, SpyFu has something that every business needs – an easy way to track progress, boost visibility, and stay competitive in the ever-evolving digital landscape.

Key Features:

  • Keyword Research: SpyFu allows users to conduct advanced keyword research to find profitable keywords, monitor competitors’ ranking for specific keywords, and uncover new keyword opportunities.
  • Competitor Research: With SpyFu, users can gain insights into their competitors’ PPC campaigns, SEO strategies, and organic search rankings. This includes data on their competitors’ ad copy, budget, and estimated clicks.
  • Backlink Analysis: SpyFu enables users to analyze their competitors’ backlinks and identify the websites linking back to their websites. This helps in building an effective link-building strategy.
  • Domain Overview: SpyFu provides users with a comprehensive overview of a domain’s SEO and PPC performance, including organic search ranking, paid search campaigns, and estimated monthly traffic.
  • Search Engine Results Pages Analysis: SpyFu allows users to analyze the SERP for specific keywords and identify the top organic and paid results.
  • Custom Reports: SpyFu allows users to generate custom reports on their competitors’ online marketing activities, which can be downloaded and shared with other stakeholders.


With SpyFu you get no free trial but a 30-day money-back guarantee.

Google Search Console

Google Search Console (formerly known as Google Webmaster Tools) is a free web service offered by Google that allows website owners to monitor and improve their website’s performance in Google search results. With its powerful features and user-friendly interface, the google search console has become a valuable tool for businesses of all sizes looking to optimize their online presence.

From tracking search queries and clicks to impressions and click-through rates, the service gathers essential data about website performance so that customers can identify areas for improvement. Additionally, customers can leverage its various tools to ensure their websites are aligned with the latest webmaster guidelines from search engines. This level of control, provided at no cost through google search console, gives businesses a competitive edge when it comes to optimizing their online presence by leveraging google’s free tools.

Key Features:

  • Search Analytics: Search Console provides a detailed report of the queries users are searching for and the pages that are appearing in the search results. This helps website owners to analyze how their website is performing in search results and to optimize their website accordingly.
  • Performance Report: This report provides a detailed overview of the website’s performance in search results, including total clicks, impressions, click-through rate, and average position.
  • Index Coverage Report: This report shows the number of pages that have been indexed by Google and whether there are any errors or issues preventing pages from being indexed.
  • URL Inspection Tool: This tool allows website owners to inspect individual URLs and check if they are indexed, what the current status is, and if there are any indexing issues.
  • Sitemaps: Website owners can submit their sitemaps to Google Search Console, which helps Google to understand the website structure and index pages more efficiently.
  • Security Issues: Search Console alerts website owners to any security issues that may be affecting their websites, such as malware or phishing attacks.
  • Mobile Usability: This report highlights any usability issues that may be affecting the mobile version of a website, such as a font size, clickable elements, and loading time.
  • Links: This report shows the external websites that are linking to a website, and which pages on the website are being linked to. This helps website owners to identify and disavow any harmful links that may be affecting their search ranking.
  • Manual Actions: This section of the Search Console shows if any manual actions have been taken against a website, such as penalties for violating Google’s guidelines.


The GSC is a completely free tool.

Pro Rank Tracker

Pro Rank Tracker is a powerful SEO tool and small business SEO software that tracks keyword rankings across multiple search engines, including Google, Bing, Yahoo, and YouTube. It also provides users the ability to track keyword rankings for specific locations and devices, thus allowing them to see how their website is performing in different regions and on different devices.

With Pro Rank Tracker’s stunning analytics and reporting feature, users can gain valuable insight into the performance of their website’s SEO campaign. This provides them with data-driven methods that they can use to plan out the future direction of their SEO strategy. Pro Rank Tracker is an essential SEO tool for any aspiring website owner or even seasoned SEO professionals who want to stay ahead of the competition.

Key Features:

  • Keyword Tracking: Pro Rank Tracker allows users to track keyword rankings in search engines such as Google, Bing, and Yahoo.
  • Competitor Analysis: With Pro Rank Tracker, users can monitor their competitors’ keyword rankings and compare their website’s performance against their competitors.
  • Local and Global Tracking: Pro Rank Tracker enables users to track keyword rankings both locally and globally, allowing them to analyze their website’s performance in different regions.
  • Mobile Ranking: Pro Rank Tracker allows users to track their website’s mobile keyword rankings, enabling them to optimize their website for mobile search.
  • Rank Insights: Pro Rank Tracker provides users with detailed insights into their keyword rankings, including the top search engines and the percentage of change over time.
  • SERP Features: Pro Rank Tracker tracks various SERP features such as featured snippets, image packs, and video carousels, providing users with valuable insights into their website’s performance in search results.
  • API Access: Pro Rank Tracker provides API access for developers, allowing them to integrate keyword-tracking data into their own applications.
  • White Label Reporting: Pro Rank Tracker offers white label reporting, enabling users to customize reports with their own logo, colors, and branding.


What Are DIY SEO Tools?

DIY SEO Tools are free, easy-to-use online software that allows website owners and digital marketers to optimize their websites on their own without the need for expert help. Keyword research tools identify relevant and popular keywords in your niche and suggest keyword variations or long-tail phrases to improve visibility.

On-page optimization tools analyze a website’s content and readability while off-page optimization tools use backlinks generated from reliable sources like social media networks or other related websites. Finally, local SEO tools provide geographic information so that webpages rank highly in local search results. A free DIY SEO tool can make an effective platform for optimizing a website’s search engine performance quickly and efficiently.

How Can DIY SEO Tools Benefit You?

DIY search engine optimization can benefit you in a big way. By optimizing your website and content to be search engine friendly, you can help ensure that your pages are visible to search engines as soon as they are published or updated. Search engine optimization is key for successful search engine rankings, and DIY SEO tools are fantastic resources to help reach that goal.

These both paid & free SEO tools provide all the tools and knowledge necessary for the business owner looking to optimize their search engine visibility without an external agency or specialist. Taking on some of the search engine optimization tasks yourself can save time and money, and ultimately make all the difference between being found or not.

Here’s a breakdown of the several benefits of DIY SEO Tools:

  1. Saving money: DIY SEO tools are often cheaper than hiring an SEO expert or agency. By using these tools, you can save money on SEO expenses and invest that money elsewhere in your business.
  2. Understanding your website better: DIY SEO tools can help you understand your website’s strengths and weaknesses. By analyzing your website’s data and performance, you can identify areas that need improvement and take action to enhance your website’s visibility and search engine rankings.
  3. Improving website traffic: DIY SEO tools can help you optimize your website’s content, meta tags, and keywords to improve your website’s search engine rankings. Higher rankings mean increased website traffic and more potential customers.
  4. Monitoring website performance: DIY SEO tools can help you monitor your website’s performance regularly. By tracking your website’s analytics and other performance metrics, you can identify issues early on and take corrective action to improve your website’s performance.
  5. Staying competitive: DIY SEO tools can help you keep up with your competitors. By analyzing their websites and strategies, you can gain insights into what they are doing well and where they are falling short. You can then use this information to optimize your website and stay competitive in your industry.

Wrapping Up

All in all, modern businesses should take full advantage of the most effective DIY SEO Tools in 2023 because they help increase website rankings, manage time and resources, and improve the overall visibility of an online presence. With a wide array of SEO Software options available, such as Semrush, Ahrefs, Surfer SEO, and more, every business leader can tailor their tools to their specific needs.

Additionally, investing in digital marketing services to supplement your DIY SEO efforts is highly recommended for improving one’s search engine rankings. Keep in mind that the effectiveness of a tool can vary from user to user. Some may function better than others depending on your company’s individual needs. Be sure to research the pros and cons of each tool before purchasing so you can accurately select what works best for you. Finally, we ask: What has been your experience with DIY SEO tools? Let us know below!

Please follow and like us: